Understand Your Visitors’ Journey

Efficiently curating exhibits begins by first understanding the visitors’ journey.

visitors journeyEach year millions of people visit museums around the world. Gaining a deeper understanding on the world around them through art, natural history and culture is important to museum visitors. Understanding the visitors’ journey should be just as important to management in order to efficiently curate and operate exhibits.

Technology has the ability to help museums understand their visitors better. A people counting system, such as the SenSource VIDX, helps to not only measure the number of people entering and exiting the museum but also monitors engagement throughout the museum. People counting systems are able to accurately measure dwell zones in front of specific exhibits. It also reports if areas are too congested or show if other areas are vacant for long periods of time.

Museum Traffic Data

Once the data is collected it can be analyzed, turned into informational reports and shared with employees through analytics software such as the Vea cloud reporting platform. These reports and graphs make sense of the collected data. This allows management to easily monitor traffic during specific times of day. Facility managers are also able to measure traffic throughout the museum and exhibit areas. By understanding high traffic times and areas museums are able to properly staff and adjust facility hours. All of this also helps to manage funding dollars throughout the year.

Not only is management able to justify staffing and funding dollars based off of the collected information, they’re also able to curate exhibits based off of popular areas. Understanding the visitors’ journey throughout the museum allows them to create a natural flow of traffic throughout the exhibits. Ultimately this will provide for a better experience for the visitors and the museum staff.

If you would like to learn more about how people counting systems can benefit your museum and help you to understand your visitors journey contact SenSource today and receive a free demo.

Learn how other museums and facilities utilize people counting systems in these articles:

Sensible People Counting Solutions for Various Applications

Prepare Your Public Space For Summer Traffic

3 Point Checklist to Choosing A People Counting Solution

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