UNIVERSITY OF COLORADO ANSCHUTZ MEDICAL CAMPUS – FULGINITI GALLERY TRAFFIC COUNTER PROJECT STUDY

 

Case Study

THE PARTNERSHIP

You may have heard of the Anschutz Medical Campus in Aurora, Colorado because of its remarkable achievements in medical education, research and patient care. The campus is home to 3,959 graduate students and 17,000 employees and also houses two hospitals that treat 1.5 million patients annually. It is here where the first liver transplant in the world was performed, where human cell cloning was first used to study genetics and cancer and where it was first learned that naturally occurring blood proteins prevent the AIDS virus from reproducing and spreading.

These are astounding accomplishments, and in August, 2012 the university dedicated the Fulginiti Pavilion for Bioethics and Humanities, which features an in-the-round auditorium, meeting rooms, faculty offices and a 1,000 square foot art gallery.

Since the Fulginiti Gallery opened its doors, they hosted an inaugural year of five exhibitions based on the theme of “What the Body Told.”  The most recent show, Art in Science | Science in Art running from January 23 through March 27, was an exhibit of images produced by University of Colorado-affiliated scientists and artists who were asked to submit images that were based on scientific principles. The goal was to discover, “how wide is the gulf between Science and Art?” and the discovery is, “not so wide”.  Images were also selected from a traveling exhibit created by Helen Macfarlane and JJ Cohen. (Images are online at: http://ArtSci.ucdenver.edu). SenSource partnered with the Fulginiti Gallery to determine the success of the new concept.

THE OBJECTIVE

The art gallery, according to Dr. Tess Jones, Director of the Arts and Humanities in Healthcare Program, is “dedicated to bridging the culture divide between science and art in order to explore the most essential questions about human experience—who we are and how we care for one another.  Having a secure space for exhibits ensures that the arts are incorporated into student education, clinical training, scientific research and the daily life of the Anschutz Medical Community.”

 

After 18 months of operation, David Weil, Manager of Operations and Educational Technology is both pleased and surprised with the data they’ve been able to collect, “which helps us plan educational activities related to our gallery shows and better understand traffic patterns. That’s why we invested in a people counter.”

THE BENEFITS

SenSource was able to give more than strictly numbers and that is what they needed. Located at the entrance of the gallery using a customized mounting, SenSource’s Battery-Powered People Counter tracks the number of people entering and exiting the gallery. Data is easily downloaded and viewed, documenting how many people visited each exhibit and at what time of the day. Reports can be generated comparing day to day, week to week and month to month traffic patterns.Over the course of the six exhibits since the gallery opened they’ve had over 12,000 visitors, which exceeded their expectations. Based on the data retrieved from the SenSource People Counter, they are able to determine peak visit times for special activity planning and measure marketing effectiveness of new exhibits.

While pleased with the results thus far, Dr. Jones is looking forward to many more visitors during the next exhibit, The Joe Bonham Project:  Drawing the Stories of America’s Wounded Veterans, which documents the courageous and traumatizing stories of injured US service members and their families, as depicted by a group of combat artists, led by project director Michael D. Fay. To learn more about The Joe Bonham Project, which runs from April 10 – June 12, 2014 go to: http://www.ucdenver.edu/academics/colleges/bioethics/Pages/Joe-Bonham-Project.aspx.

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**As of 2017, SenSource no longer offers battery-powered people counters mentioned in this case study as technologies have improved. Visit our People Counter Hardware page for the latest people counting sensors available.