Consumer Behavior Still Prefers Brick-and-Mortar Stores

Consumer shopping behavior is constantly being analyzed by retailers. Retailers have thought for the longest time that consumer trends would veer towards e-commerce and move away from physical brick-and-mortar stores. However, that theory couldn’t be more wrong. It has been roughly a decade and consumers still prefer shopping in...

Join Us at Retail’s Big Show! NRF 2020

For the 14th consecutive year, SenSource will join the retail industry’s most innovative solution providers for the National Retail Federation’s Big Show in New York City.   We look forward to demonstrating how reliable retail analytics start with an incredibly accurate people counting...

Why Use People Counters in Retail?

  Using sales and POS data can only tell you what happened in a day, but not how it happened. Accurate store traffic data explains the store’s opportunity. Retail people counters give answers to the question, “How effective is your store at capitalizing on the opportunity presented?”  Traffic data determines the following statistics,...

SenSource Part of XOVISPHERE at Retail’s Big Show 2019

The National Retail Federation (NRF) Retail’s BIG Show 2019 is coming up on January 13-15, 2019. This year the SenSource team will be heading up to the show in New York City to be a part of the XOVISPHERE debut, the in-store analytics hub powered by Xovis. At the show SenSource will demonstrate their complete solution to people counting...

6 Reasons Discount Retailers Should Consider People Counting

For the aspiring people counter salesperson, finding retailers to target once had a simple equation. Find a retailer who sold big ticket items, then break out your company’s trusty ROI calculator to show just how quickly a minuscule move in conversion could pay for a nationwide rollout of your cutting-edge technology. From the performance driven...

Blurring the Lines Between In-Store and Online Shopping

As the lines begin to blur between shopping in-store and online, retailers find themselves caught in the middle and sometimes struggling to build an effortless and seamless shopping experience. The world we live in is an ever changing place and many retailers find themselves struggling to stay on top. Retailers can maintain high market value...

Analyzing Consumer Shopping Habits

Online shopping trends have been on the rise with consumers in recent years. Consumers appreciate the convenience of online shopping from anywhere at any time which can free up time. Retailers have found themselves analyzing consumer shopping habits and looking for ways to keep consumers shopping in stores. Brick-and-mortar stores account for a...

NRF16 Consumer Behavior Shifting

After over a hundred years NRF still manages to put on an amazing show at Retails BIG Show in New York City. There were over 33,500 attendees and miles of EXPO to entertain all of them. The technology that was presented just begins to scratch the surface of what many of these companies can do. Booths around every corner were just waiting to grab...

Optimize Staffing Levels with SenSource People Counters

In the world of retail the New Year didn’t get off to a great start for everyone. Pro-active expense control is dwindling for leading retailers like Sam’s Club, Target and Macy’s according to Retailing Today in and article from late last month titled, "Retailers right-sizing amid 2014 uncertainty".  Between the three corporations, nearly...

Life is Good® Gives Inspiring Keynote Address at NRF Conference

Have you ever taken some time to review the core values of the Life is Good® brand?  Bert Jacobs, the Chief Executive Optimist at Life is Good® gave a perspective altering keynote address at the National Retail Federation (NRF) Conference last week.  He started his address by mentioning to the crowd that he was a little intimidated and that is...