Creating A Positive Workplace Culture

When attracting new employee’s workplace culture needs to be addressed. A positive workplace culture nurtures motivated and productive employees. In turn, employees tend to offer better customer service and feel invested in the work they do. In a 2018 article from Forbes, “How To Create A Positive Workplace Culture” they touch on...

Clicks To Bricks: A Data-Driven Strategy

In our latest article published on Forbes, we take a look at the trend of digitally native e-commerce retailers opening physical shopping spaces, aka clicks to bricks. Joe Varacalli, President of SenSource, offers his expertise on why this trend is taking place and technologies that will marry digital and physical analytics, not only for a...

Why Use People Counters in Retail?

  Using sales and POS data can only tell you what happened in a day, but not how it happened. Accurate store traffic data explains the store’s opportunity. Retail people counters give answers to the question, “How effective is your store at capitalizing on the opportunity presented?”  Traffic data determines the following statistics,...

Understanding the Customer Journey with Xovis Technology

Read the Full Case Study Retailers needs a new set of tools to capture rapidly changing consumer behaviors. SenSource, a Xovis Gold Partner, explains how Xovis technology is used to measure engagement and ultimately understand consumer intent. Download the full case study on the Xovis site. SenSource utilizes Xovis technology in...

Technology To Help You Understand Consumer Shopping Habits

Nothing seems to evolve quite as quickly as the retail industry. Retailers must embrace consumer shopping habits and trends in order to be competitive and stay in the game. It is said the nearly 3,800 stores will close by the end of 2019, according to the recent Forbes article “5 Trends That Will Redefine Retail in 2019”. This can be a...

People Counting – A Pre-Implementation Checklist

I am now forever cursed as I enter or walk near a retail store as I am forced to gaze up to the ceiling to see what kind of technology is possibly counting me.  I’ve been doing this since I was 22 years old, I am now 34 and I mastered the art of spotting sensors without store managers asking me if I am ok or if I need help.  I used to try to...

Improve Customer Satisfaction with Queue Metrics

Retailers are constantly looking for ways to decrease wait times and service times in order to improve customer satisfaction. Optimizing queue metrics allows retailers to take action in their own stores and implement new procedures to keep customer traffic flowing. Queue metrics can answer a number of different questions that arise in a typical...

Establishing A Workplace Culture To Improve Consumer Shopping Experiences

Workplace culture has become a key element when attracting new staff members. Having a positive workplace culture doesn’t just make happy employees, it creates employees who are more motivated and productive. They tend to offer better customer service and feel invested in the work they do. A positive workplace culture gives retailers the...

Why Retail Traffic Patterns Could Make or Break Your Holiday Sales This Year

The 2017 holiday shopping season is upon us once again, is your store prepared for the rush of holiday shoppers? Understanding your customers shopping patterns and behaviors is the first step to designing a well thought out layout for your store to reduce congestion in specific areas. Management will be able to highlight top products in highly...

SenSource Featured as Next-Generation Retail Pioneer

SenSource was recently featured in the June 2017 edition of The Technology Headlines for “Pioneering Next-generation Retail Counting Systems”. As the face of retail continues to change and evolve so does the technology behind all of it. People counting technology has been making waves in the retail industry, in this article SenSource President...