3 Reasons to Look at Retail Data Analytics

retail data analytics

Your display looks fantastic, but how do you know if it is drawing the attention of your customers? That’s where retail data analytics comes in.

Customer experience is everything. Today, consumers are looking online and through mobile apps when shopping but they still prefer to visit a physical store to make their final purchase. With so much competition via e-commerce customers could easily make their purchase at another store. But if you provide great customer service each time, you can help ensure their future return. Retail data analytics provides management with the information they need to implement effective changes. People counting technology monitors and collects needed data to help retail locations track data, analyze the results, and implement solutions to improve your customers’ overall satisfaction.

Retail Data Analytics

There are many different data sets that retailers can utilize on a daily basis. A few key areas to look at would be the number of people entering and exiting the store, differentiating group buying units, looking at dwell areas at specific displays, and queue lines at the register. This data can help management create the ultimate customer experience. It allows them to properly staff the store as well as controlling the flow of traffic. People counters, like SenSource’s VIDX, and the Vea Analytics reporting platform gives access to graphical data helping management make better business decisions about store layout, display locations and even inventory.

Customer Experience 

Are your customers waiting too long to check out? Are displays over-crowded and hard for customers to get to?

Customers will remember these things the next time they think about returning to your store. This creates the customer experience and you want to ensure you’re providing a positive experience. The right people counting system can monitor key zones within your store and provide the needed retail analytics. Once management can see where and when the problem areas are, they can begin to resolve the situation by proper staffing and floor layout.

Dwell Zones

When marketers run a new campaign, they might draw in crowds to the store. Which can be a good thing for sales, however, if the store isn’t prepared for the campaign they may not be properly staffed or stocked. The data gathered from identifying dwell zones from past campaigns helps management determine the layout and set-up for upcoming campaigns. It also alerts management if a campaign isn’t a success or if there are empty areas within the store which needs addressed.

Consumer behavior trends indicate a preference for brands that consider the entire experience, and in-store metrics tend to be a piece of the overall puzzle that is often forgotten.

Get the tools that help you make the data driven decisions that will improve sales. SenSource’s people counting technology can assist your management team in making the decisions that will improve your customers’ experiences.

Learn how other retailers are utilizing retail data analytics to improve customer experience at their stores in these articles:

Consumer Behavior Still Prefers Brick-and-Mortar Stores

Predicting Retail Traffic Patterns

Times Are Changing and So Are Consumer Shopping Habits [Infographics]

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