REAL-TIME TRAFFIC METRICS FOR RETAILERS
Make better decisions to optimize your store’s operating efficiency. Analyzing POS data can only tell you what happened in a day, but not how it happened. Adding customer count to your analysis helps to understand your store’s true opportunity. Find the answer to the question, “How effective is your store at capitalizing on opportunities presented?”
Why Count Footfall in Retail?
Get a true customer count by excluding employee traffic, grouping buying units, and eliminating other traffic sources.
Provide a clear, accurate conversion metric by quantifying true selling opportunities only.
Dwell & Occupancy
Analyze dwell zones and store occupancy to determine most popular areas of the store and optimize store layout.
Prescriptive staffing tool optimizes staff levels based on predicted traffic to improve conversion rate and the customer experience.
Measure marketing effectiveness by determining the cost per shopper and the impact of campaigns on store traffic.
Decrease service wait time and improve customer experience by matching check-out personnel with customer traffic.
Close the gap between e-commerce and physical customer analytics by measuring employee engagement and customer behavior such as dwell time, shopping patterns and demographics.
Predictive Retail Analytics
Optimally align future operations by utilizing Vea’s high accuracy traffic forecasting algorithm. From sales and promotions to the impact of Black Friday Traffic, let us help you find a model that predicts your future retail store traffic.
A few of our 300+ Retail Customers
ARE YOU PAYING TOO MUCH FOR YOUR EXISTING RETAIL FOOTFALL SYSTEM?
We’ve helped some of the biggest names in retail transition from our competitors to SenSource. Not only are they saving money, they’re saving a lot of headaches too! Our in-house technical support and software developers make the switch seamless so you won’t lose any store traffic data.
Want to swap in phases starting with your oldest sensors? Prefer to swap everything as soon as possible? We offer flexible options to transition at your pace.
If you’re paying too much or are frustrated with your existing people counting system, contact us to get on a quick path to relief.
See how we stack up against the competition >
Who Benefits Most from Retail Intelligence?
Retail Corporate Executive
View the overall performance of the retail chain, compare performance goals and benchmark in-store analytics.
Compare performance to goals of stores in a region. Reward top per forming stores and plan visits to store in need of improvement.
Use our retail traffic counting solution to compare pre and post campaign traffic and set goals to gauge marketing effectiveness.
Use historic retail footfall to predict future trends and peak times. Staff according to predicted traffic to ensure adequate coverage.