When attracting new employee’s workplace culture needs to be addressed. A positive workplace culture nurtures motivated and productive employees. In turn, employees tend to offer better customer service and feel invested in the work they do.
In a 2018 article from Forbes, “How To Create A Positive Workplace Culture” they touch on a few things organizations can do to create a positive workplace culture such as: establishing a clear ethos for the organization, foster collaboration and communication, create an inclusive work environment and create clear goals and rewards for the employees.
Another way a retailer can help to create a positive workplace culture is by arming employees with the proper tools to assist customers. By giving these tools to employees they will have the knowledge about specific store products and services to properly assist customers, creating a better customer experience.
The customer experience
A positive workplace culture gives retailers the opportunity to better understand their customers first hand. Retailers strive to create the perfect shopping experience for consumer’s. Gaining this knowledge can be difficult but with the right technologies and a positive culture that encourages employees to interact with consumer’s it can be accomplished.
Today’s technology has the ability to empower retailers with previously unknown data about their customers. By combining omni-channel data with in-store analytics retailers have a deeper look into who their customers are and what their needs may be.
In-store retail analytics can be gathered by first installing and implementing the right people counting system. These systems are able to gather information on customer behaviors by monitoring queue lines and traffic patterns within the physical store. Once the data is gathered it can be analyzed and provide invaluable insights, helping managers to understand the traffic in and out of the store and the factors at play. Although understanding consumer behavior is a process, retailers implementing the right tools and processes into their stores will ultimately be ahead of the game.
Learn more about retail technologies and creating a positive workplace culture in these articles:
Consumer Behavior Still Prefers Brick-and-Mortar Stores
Predicting Retail Traffic Patterns
Why Use People Counters in Retail?