Shopping online is increasingly popular with busy consumers who find it difficult to get to a physical store. Digital shopping trends are increasing but where does that leave brick-and-mortar stores? Shopping online offers the convenience consumers need, however, when you stop and look at the numbers brick-and-mortar stores are still on top of the retail game.
Ecommerce has been around for nearly 25 years and has captured a sizable market but, brick-and-mortar still accounts for nearly 90% of total retail sales. 73% of shoppers have stated that they desire to try on and touch items prior to making a purchase. This is a barrier that online stores are still trying to break through.
Consumer behavior is slowly shifting to the digital era. This shift is a process and omnichannel seems to be bridging that gap of digital shopping trends between online shopping and brick-and-mortar stores. Omnichannel is the idea that every channel must work together to deliver a unified and consistent customer experience.
Digital Shopping Trends
Today’s consumers are more complex and require digital, mobile and physical channels when they make purchases. Retailer’s must be everywhere their customers are in order to maintain their competitive edge. Retailers need to keep technology, pricing and merchandising at the forefront to retain a spot as a top retail contender in consumers eyes.
Executives must stay on top of omnichannel consumer trends to enhance the experience at brick-and-mortar stores. According to Salesforce research 87% of consumers have used a mobile device to research products at home. However, 46% of consumers still prefer to make a purchase at a brick-and-mortar store. Retailers must heighten the consumers shopping experience in-store and educate their sales staff to be as knowledgeable as the consumer.
By offering a quality product and giving customers exceptional service, customers will continue shopping in-store to make their final purchase. Brick-and-mortar stores need to focus on exceeding consumer expectations with each and every visit. Online shopping isn’t going to go away but neither is brick-and-mortar stores, they are standing their ground. The two must work together and blur the lines of “channels” in order to keep consumers coming back.
SenSource technology offers the people counting systems and data analytics software to retrieve needed in-store data. Executives have ability to pair this date with their existing POS data and get a clearer picture of consumer shopping habits and behavior. Contact one of the SenSource sales representatives today to find out how they can help you retrieve needed in-store data.