Using sales and POS data can only tell you what happened in a day, but not how it happened. Accurate store traffic data explains the store’s opportunity. Retail people counters give answers to the question, “How effective is your store at capitalizing on the opportunity presented?” Traffic data determines the following statistics,...
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I am now forever cursed as I enter or walk near a retail store as I am forced to gaze up to the ceiling to see what kind of technology is possibly counting me. I’ve been doing this since I was 22 years old, I am now 34 and I mastered the art of spotting sensors without store managers asking me if I am ok or if I need help. I used to try to...
As technology advances so do the needs of patrons. People of all ages now have computers, cell phones and/or tablets within arm’s reach at any given moment. They’ve become used to the idea of having information at their fingertips and many get deterred if the information that they’re looking for isn’t readily available to them. ...
Shopping online is becoming popular with today’s busy consumers who find it difficult to actually get to a store. Often times shopping online offers the convenience consumers need, however, when you stop and look at the numbers brick-and-mortar stores are still on top of the retail game. Ecommerce recently turned 20 years old and has captured...
Choosing a technology to monitor your stores retail analytics can be a complicated task to complete. There are many options available and they all have unique characteristics. Two technologies that may appear to be at opposite ends of the spectrum actually work very well together; they are traditional people counting technology and Bluetooth Low...