SenSource Taking on Indy for PLA

March will be here before we know it and so will PLA 2014. We are thrilled to be making our third appearance at the PLA Conference this year! The 2014 conference will be held in Indianapolis, Indiana on March 11 - 15 at the Indianapolis Convention Center. You can visit our sales manager, Dan Aluise, at booth 1941 for information on our products...

Optimize Staffing Levels with SenSource People Counters

In the world of retail the New Year didn’t get off to a great start for everyone. Pro-active expense control is dwindling for leading retailers like Sam’s Club, Target and Macy’s according to Retailing Today in and article from late last month titled, "Retailers right-sizing amid 2014 uncertainty".  Between the three corporations, nearly...

Life is Good® Gives Inspiring Keynote Address at NRF Conference

Have you ever taken some time to review the core values of the Life is Good® brand?  Bert Jacobs, the Chief Executive Optimist at Life is Good® gave a perspective altering keynote address at the National Retail Federation (NRF) Conference last week.  He started his address by mentioning to the crowd that he was a little intimidated and that is...

Casino Owners are Yelling “Show Me the People” with Automatic People Counters

Retail businesses and automatic people counters are a perfect pair. However, other facilities can benefit from the data collected by people counters. Libraries and government facilities use the figures to justify additional funding, national parks and other popular attractions use the number of total visitors as a way to track their performance and...

Pedestrian Traffic Counters From Times Square To You

It’s been said that if you stand in Times Square long enough, the whole world will walk by. And while that may not be literally true, it sure feels that way. Sounds like a challenging environment for counting people, right? That’s why the Times Square Museum and Visitor Center turned to Sensource for help in keeping track of the numbers of...

Top Five Examples of When To Use People Counters in Retail

The question of when to use people counters in retail is one that we commonly field. The quick and simple answer is “always,” but that doesn’t provide much insight. There are specific times and situations, however, when using people counters in retail are particularly helpful in improving efficiency, effectiveness and profitability. Here are...

Top 4 Advantages to Wireless Customer Counters

SenSource wireless customer counters provide Wi-Fi enabled traffic monitoring using battery-powered sensors in convenient sizes to fit a variety of  applications. There are numerous advantages to using a wireless people counter to gather information on your business, and this blog post reviews four of them. (more…)...

SenSource Takes Their Outdoor People Counters To The Streets – Literally

Outdoor people counters need to withstand harsh and unpredictable weather conditions, from sudden downpours of rain to the sun’s hot glare. Fighting off the elements is only the first battle that must be won to ensure the quality of results that companies need.  The sensors also need to have technology that’s up to the job of providing an...

Retail Customer Traffic Counters Plays Vital Role in Retail Analytics

The retail industry is estimated to have earned $4 trillion in revenue in 2013. With more than a million retail businesses in the United States, business owners are continually looking for ways to differentiate themselves from the competition through advertising campaigns, marketing, implementing the latest innovations and searching for consumer...

Pedestrian Traffic Counters Play a Hand in Your Morning Stroll

Pedestrian traffic counters provide information that can be the key to making any city dweller’s commute easier.  Acting as the Oz behind the curtain, urban planners can tap into the insight gained from people counters and make changes to public areas so that the hustle and bustle of a city is easier to navigate with each step. Foot traffic is...