Automated People Counters Help Crunch More Numbers

Whether you're a retail operation competing in the private sector or a non-profit institution serving the public, you've likely felt the pressure to work smarter with fewer resources. A recent report from Kantar Media, titled "Global Consumer Perspectives," showed how middle-class consumers around the world are looking harder for bargains while...

How Indoor People Counters Help Measure Marketing Effectiveness

One of the most famous quotes about advertising is credited to John Wanamaker, who is also considered the inventor of the department store and a pioneer in marketing: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Fortunately, information-gathering has improved immensely since the peak of...

Door Counters Provide Essential Information For Retailers

If you manage a retail business, you can’t help but keep track of your bottom line. Sales, expenses and profits are right there in front of you. But while you’re judged on the bottom line, if you want to improve it you need more information. The most basic and essential piece of additional information you need to know will be your conversion...

An All New Vea Experience

Our newly redesigned business intelligence solution, Vea Analytics Software, has undergone many impressive changes lately. Everything from the dashboard widgets and layout to the analytics equations and data source integration can be fully customized creating a one of a kind experience to match your company's strategy and goals. Not only can...

Why Use People Counters in Student Unions?

As the social hub of a university, student union centers are a nonstop bustle of activity. Unlike other university facilities, the student union is not only frequented by students, faculty and staff, but also by crowds of guests attending programs and special events. With fluctuating traffic throughout the day, how can you ensure your...

People Counting Systems Debut at the Ontario Library Association’s Super Conference

The New Year is off to a great start and is getting even better with the largest library conference in Canada, the Ontario Library Association’s Super Conference! This is our first time exhibiting at the conference and it is highly anticipated by the SenSource staff, especially our Canadian sales representative, Melissa. The terminology of our...

National Retail Federation Conference 2013

Just days into January and retailers are planning for the 2013 holiday shopping season. What better place to experience all the latest industry technologies and trends than at the National Retail Federation (NRF) annual conference! January 13-15, 2013 the NRF will celebrate its 102nd annual conference and expo at the Jacob K. Javits Convention...

Adding Value to Holiday Shoppers with Intelligent Imaging Solutions

NRF’s Retail’s Big Blog posted an article this month, “The Economics Behind the 'New Norm' of Holiday Shopping”, detailing how the typical shopping experience has adjusted in response to new technologies and the economic state. In addition to the new norm of shoppers, retailers have also adopted a new norm to serve those shoppers and...

How to Select a People Counting System

We take pride in helping our clients select the best people counting system for their unique applications. Below are common scenarios for our popular series. To discuss your application or upgrade your existing system, please contact our sales department. If you... Have a single or double door entrance and you are looking for a general tally of...

How Many Patrons Visit Your Library?

[caption id="attachment_970" align="alignleft" width="150"] Click on the image to see what a few of our library clients have to say about their SenSource patron counters.[/caption] Libraries are much more than simply a resource for books. These days, patrons visit the library to access computers, attend seminars, craft with their children and even...