Automated People Counters Help Crunch More Numbers

Whether you're a retail operation competing in the private sector or a non-profit institution serving the public, you've likely felt the pressure to work smarter with fewer resources. A recent report from Kantar Media, titled "Global Consumer Perspectives," showed how middle-class consumers around the world are looking harder for bargains while...

How Indoor People Counters Help Measure Marketing Effectiveness

One of the most famous quotes about advertising is credited to John Wanamaker, who is also considered the inventor of the department store and a pioneer in marketing: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Fortunately, information-gathering has improved immensely since the peak of...

Door Counters Provide Essential Information For Retailers

If you manage a retail business, you can’t help but keep track of your bottom line. Sales, expenses and profits are right there in front of you. But while you’re judged on the bottom line, if you want to improve it you need more information. The most basic and essential piece of additional information you need to know will be your conversion...

An All New Vea Experience

Our newly redesigned business intelligence solution, Vea Analytics Software, has undergone many impressive changes lately. Everything from the dashboard widgets and layout to the analytics equations and data source integration can be fully customized creating a one of a kind experience to match your company's strategy and goals. Not only can...

National Retail Federation Conference 2013

Just days into January and retailers are planning for the 2013 holiday shopping season. What better place to experience all the latest industry technologies and trends than at the National Retail Federation (NRF) annual conference! January 13-15, 2013 the NRF will celebrate its 102nd annual conference and expo at the Jacob K. Javits Convention...

Adding Value to Holiday Shoppers with Intelligent Imaging Solutions

NRF’s Retail’s Big Blog posted an article this month, “The Economics Behind the 'New Norm' of Holiday Shopping”, detailing how the typical shopping experience has adjusted in response to new technologies and the economic state. In addition to the new norm of shoppers, retailers have also adopted a new norm to serve those shoppers and...

How to Select a People Counting System

We take pride in helping our clients select the best people counting system for their unique applications. Below are common scenarios for our popular series. To discuss your application or upgrade your existing system, please contact our sales department. If you... Have a single or double door entrance and you are looking for a general tally of...

Managing Traffic Counts at All Levels of Retail

With SenSource retail intelligence solutions, personnel at all corporate levels have access to actionable information to answer operational questions. The chart below depicts an overview of how to incorporate traffic data at every level. In our experience, implementing a traffic monitoring system needs to be adopted from corporate officers down to...

Reintroducing the AccuTrac Series

New name - same accurate system! To lessen confusion and encompass future product offerings, the PC-VID2 3D Stereo Video People Counting series has been renamed the AccuTrac Series. The AccuTrac system is the most accurate people counting product on the market using 3D video feed to analyze, track and count visitors to your facility. This...

Video-Based Patron Counter Goes Big in Texas

We had success in the Lone Star State as we exhibited for the first time at the Texas Library Association Annual Conference, TXLA, in Houston this month. We were pleased to meet over 170 enthusiastic librarians and library workers while demonstrating our latest patron counting technology, the PC-VID2-N Stereo Video Patron Counter. TXLA...