Time to Gear Up For The Holidays

The holiday season is retail’s biggest time for sales. Retail stores must gear up and be ready with a marketing plan, staffing solutions and sales floor layout, among other things. A lot of work and preparation must go into a stores sales strategy for the holiday season and most of the planning begins as soon as the previous year ends....

Effectiveness of Retail Promotions

Retailers run many different promotions and marketing campaigns on a daily basis, all with the same goal, to get the customers through their doors. A lot of time, effort and money go into these promotions but is there a way to track the progress of each promotion? Is there a way to see who is coming through the doors and what opportunities you...

Optimize Staffing Levels with SenSource People Counters

In the world of retail the New Year didn’t get off to a great start for everyone. Pro-active expense control is dwindling for leading retailers like Sam’s Club, Target and Macy’s according to Retailing Today in and article from late last month titled, "Retailers right-sizing amid 2014 uncertainty".  Between the three corporations, nearly...

Life is Good® Gives Inspiring Keynote Address at NRF Conference

Have you ever taken some time to review the core values of the Life is Good® brand?  Bert Jacobs, the Chief Executive Optimist at Life is Good® gave a perspective altering keynote address at the National Retail Federation (NRF) Conference last week.  He started his address by mentioning to the crowd that he was a little intimidated and that is...

Top Five Examples of When To Use People Counters in Retail

The question of when to use people counters in retail is one that we commonly field. The quick and simple answer is “always,” but that doesn’t provide much insight. There are specific times and situations, however, when using people counters in retail are particularly helpful in improving efficiency, effectiveness and profitability. Here are...

Top 4 Advantages to Wireless Customer Counters

SenSource wireless customer counters provide Wi-Fi enabled traffic monitoring using battery-powered sensors in convenient sizes to fit a variety of  applications. There are numerous advantages to using a wireless people counter to gather information on your business, and this blog post reviews four of them. (more…)...

Retail Customer Traffic Counters Plays Vital Role in Retail Analytics

The retail industry is estimated to have earned $4 trillion in revenue in 2013. With more than a million retail businesses in the United States, business owners are continually looking for ways to differentiate themselves from the competition through advertising campaigns, marketing, implementing the latest innovations and searching for consumer...

Thermal Imaging, The Most Accurate People Counter Technology

More advanced people counter technology is now available! Visit our People Counter page for the latest solutions. (updated 2018) The first people counter was probably a bell that a storekeeper hung on a door so he would hear when someone came into the shop. Maybe you think of people counters today as two small projectors on both sides of a...

Big Data Becomes Relevant with Vea Software

Ever since NRF’s Big Show in January, “big data” has been the buzzword across the retail industry. With the ever-growing availability and usage of statistical data, this “big data” term looks to be more than a fad. Combining real time mass amounts of data from multiple sources such as foot traffic, POS, staffing and weather into a single...

Which employees benefit from retail store traffic data? All of them.

Today's national retail corporations are complex organisms with a lot of moving parts and multiple sales channels, but the sales floor is still where success or failure will finally be determined. Sensource people counters, coupled with the flexible and multi-layered reports that are easily generated using Vea Analytics software, provide a rich...