Exceed Consumer Expectations With People Counters

The consumer's path to making a purchase is ever changing and this holiday season is keeping retailers on their toes as they try to reach consumers at just the right time and in the right places. Early promotions in-store as well as online have started changing consumer behavior patterns. One thing that seems to stay constant year in and year out...

Why Retail Traffic Patterns Could Make or Break Your Holiday Sales This Year

The 2017 holiday shopping season is upon us once again, is your store prepared for the rush of holiday shoppers? Understanding your customers shopping patterns and behaviors is the first step to designing a well thought out layout for your store to reduce congestion in specific areas. Management will be able to highlight top products in highly...

Go With The (Traffic) Flow

Your display looks fantastic, but how do you know if it is drawing the attention of your customers? Your store is set-up perfectly, but do your customers wait too long in line due to understaffing? And what about your customers’ in-store navigation path trends? All of these details contribute to the customer experience. People counters can help...

How to Capitalize On Back-to-school Shoppers

As July comes to a close many parents are finding themselves in the throes of back-to-school shopping. Although e-commerce is paving the way through retail, research conducted by ICSC states, “89 percent of consumers plan to take to shopping centers and malls looking for the latest deals…” Many of these shoppers are looking for the best deals...

SenSource Featured as Next-Generation Retail Pioneer

SenSource was recently featured in the June 2017 edition of The Technology Headlines for “Pioneering Next-generation Retail Counting Systems”. As the face of retail continues to change and evolve so does the technology behind all of it. People counting technology has been making waves in the retail industry, in this article SenSource President...

Increase Conversion Rates And Meet Store Goals

In recent retail trends there has been a shift in the way specialty stores are marketing themselves. Stores have become more of a destination with unique experiences for the consumer such as, offering coffee or restaurants within the store or even sitting areas to relax and charge your media devices. Consumers today tend to prefer shopping online...

Improving Retail Operations As A Nonprofit Retailer

Don’t let budget constraints keep you from investing in technologies necessary to improve retail operations. When your retail store’s focus is on a greater good, such as nonprofit retailers, you’re typically investing funds in obvious services and resources for the cause. However, it’s vital to invest in technologies that assist in...

A Look at NRF’s The BIG Show 2017

Today’s shopper is savvier than previous generations and that couldn’t have been more apparent than at NRF’s The BIG Show 2017 last week. Many were focused on how to keep the attention and attract today’s millennial crowd, who are much harder to please. This generation knows what they want and often expect it as conveniently as possible. ...

Retail’s BIG Show 2017 Is Coming Up Soon

The National Retail Federation (NRF) Retail’s BIG Show 2017 is coming up in a little over a week. Over 500 exhibitors will be there, giving you the opportunity to explore innovative retail technologies, learn groundbreaking solutions and get updates on solutions needed to run your business efficiently and effectively. The annual conference will...

Going Beyond Consumer Expectations

The holiday season is upon us and amazing promotions and deals are bringing consumers out in droves. Although online sales saw greater numbers than brick-and-mortar stores (an estimated 108.5 million Americans shopped online compared to 99.1 million at physical stores) this year, brick-and-mortar stores are still going strong and striving to beat...