Consumer Behavior Still Prefers Brick-and-Mortar Stores

Consumer shopping behavior is constantly being analyzed by retailers. Retailers have thought for the longest time that consumer trends would veer towards e-commerce and move away from physical brick-and-mortar stores. However, that theory couldn’t be more wrong. It has been roughly a decade and consumers still prefer shopping in...

Forecasting Holiday Shopping Trends

Retailers rely on their forecasted traffic patterns year-over-year so they know how to plan for upcoming seasons. This couldn’t be truer for the holiday season. Shoppers come out in full force for the holiday shopping season due to sales, tradition and just spending time with friends and family. Retailers need to know how busy their...

Clicks To Bricks: A Data-Driven Strategy

In our latest article published on Forbes, we take a look at the trend of digitally native e-commerce retailers opening physical shopping spaces, aka clicks to bricks. Joe Varacalli, President of SenSource, offers his expertise on why this trend is taking place and technologies that will marry digital and physical analytics, not only for a...

Predicting Retail Traffic Patterns

Understanding your customers and their needs can be a complicated process. Having the data to understand customers helps management predict retail traffic patterns. Technology is being implemented into retail stores in more ways than one. Customers expect a certain level of customer service and ease in the shopping experience. In order to...

Times Are Changing and So Are Consumer Shopping Habits [Infographic]

Shopping online is increasingly popular with busy consumers who find it difficult to get to a physical store. Digital shopping trends are increasing but where does that leave brick-and-mortar stores? Shopping online offers the convenience consumers need, however, when you stop and look at the numbers brick-and-mortar stores are still on top of the...

Top 4 Uses for Vehicle Counters

When people think of vehicle traffic counters, they often think of the road traffic studies that they see as they drive through town, however, there are many other ways to measure vehicle traffic patterns. Locations that can see usage 24 hours a day with nonstop commuter and visitor traffic have the most to gain. This blog outlines some of the most...

How It Works – People Counting for Wide Entrances

Stores and indoor facilities across the country are utilizing large open areas at their main entrances. These spaces are very inviting and create a wow appeal as people enter however, from an operation stand point you have to stop and wonder how do you measure traffic in such large spaces? That's where people counting for wide entrances and high...

Why Furniture Retailers Measure Store Traffic

While it may seem like a basic concept, monitoring how many people enter your furniture store is the foundation for key metrics that can improve store performance. The competition between online and physical furniture retailers is growing and store traffic is one metric that will help close the gap. Physical store retailers need to start...

SenSource Vea Analytics Reporting Platform

All of the data needed to make informed business decisions can be accessed anywhere using a simple web login through the SenSource Vea Analytics web portal. The Vea analytics reporting platform will pull raw data and analyze it for patterns. Vea will gather insight into customer trends which will in turn help your decision making...

Answering The Big Question – How Accurate Are People Counting Systems?

The numbers that most business owners are concerned with usually include dollar signs. However, the numbers and data provided from a people counting system allow business owners to take a deeper look at elements of the business that affect the size of the bottom line numbers. Accurate information, such as the data provided by people counting...