Many businesses have implemented some type of tracking or software device into their facility to learn more about their customers and many of those businesses have also installed software to analyze the data that they’re collecting but many of those same businesses don’t know how to take that next step to actually increase revenue. Running...
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You hear the term big data everywhere you turn but once you have it what do you do with it? Big data can be very beneficial if you know how to analyze it in order to understand and utilize what it is telling you. Obtaining and processing big data People counting is often the first step to obtaining big data for many facilities but this merely...
Technology in the retail industry is nothing new, it’s becoming increasingly common to find multiple layers of technology within a single store, much less an entire shopping mall. Malls have begun to transform the customer experience but in order to do so they must first understand their customers. Knowing customer traffic and the length of stay...
Virtual Reality (VR) has taken over the technology world and is leaving no stone unturned. The retail industry has joined in on the VR and Augmented Reality (AR) bandwagon and has found many ways to implement it into their store plans creating an interactive movement for customers as they peruse and shop. According to Andre Hordagoda, Co-founder...
For years a customer’s shopping experience has been up to the customer, a retailer was simply there to supply consumers with needed goods. As of late, retailers have been trying to understand their retail analytics in order to reinvent themselves to become top of mind with their ideal target market. Retailers are striving to create the perfect...