Customer experience is everything. Today, consumers are looking online and through mobile apps when shopping but they still prefer to visit a physical store to make their final purchase. With so much competition via e-commerce customers could easily make their purchase at another store. But if you provide great customer service each time,...
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Consumer shopping behavior is constantly being analyzed by retailers. Retailers have thought for the longest time that consumer trends would veer towards e-commerce and move away from physical brick-and-mortar stores. However, that theory couldn’t be more wrong. It has been roughly a decade and consumers still prefer shopping in...
Retailers rely on their forecasted traffic patterns year-over-year so they know how to plan for upcoming seasons. This couldn’t be truer for the holiday season. Shoppers come out in full force for the holiday shopping season due to sales, tradition and just spending time with friends and family. Retailers need to know how busy their...
In our latest article published on Forbes, we take a look at the trend of digitally native e-commerce retailers opening physical shopping spaces, aka clicks to bricks. Joe Varacalli, President of SenSource, offers his expertise on why this trend is taking place and technologies that will marry digital and physical analytics, not only for a...
Understanding your customers and their needs can be a complicated process. Having the data to understand customers helps management predict retail traffic patterns. Technology is being implemented into retail stores in more ways than one. Customers expect a certain level of customer service and ease in the shopping experience. In order to...