Forecasting Holiday Shopping Trends

Retailers rely on their forecasted traffic patterns year-over-year so they know how to plan for upcoming seasons. This couldn’t be truer for the holiday season. Shoppers come out in full force for the holiday shopping season due to sales, tradition and just spending time with friends and family. Retailers need to know how busy their...

Clicks To Bricks: A Data-Driven Strategy

In our latest article published on Forbes, we take a look at the trend of digitally native e-commerce retailers opening physical shopping spaces, aka clicks to bricks. Joe Varacalli, President of SenSource, offers his expertise on why this trend is taking place and technologies that will marry digital and physical analytics, not only for a...

Predicting Retail Traffic Patterns

Understanding your customers and their needs can be a complicated process. Having the data to understand customers helps management predict retail traffic patterns. Technology is being implemented into retail stores in more ways than one. Customers expect a certain level of customer service and ease in the shopping experience. In order to...

Times Are Changing and So Are Consumer Shopping Habits [Infographic]

Shopping online is increasingly popular with busy consumers who find it difficult to get to a physical store. Digital shopping trends are increasing but where does that leave brick-and-mortar stores? Shopping online offers the convenience consumers need, however, when you stop and look at the numbers brick-and-mortar stores are still on top of the...

Top 4 Uses for Vehicle Counters

When people think of vehicle traffic counters, they often think of the road traffic studies that they see as they drive through town, however, there are many other ways to measure vehicle traffic patterns. Locations that can see usage 24 hours a day with nonstop commuter and visitor traffic have the most to gain. This blog outlines some of the most...