Five Businesses (Beyond Retail) That Use Customer Counter Systems

Take a look at SenSource’s people counters, especially the more sophisticated multi-point customer counter systems, and the first image that probably comes to mind is a large retail operation. It’s easy to imagine a department store in a shopping mall, with multiple entrances, heavy traffic flow and lots of data points that need to be collected...

Automated People Counters Help Crunch More Numbers

Whether you're a retail operation competing in the private sector or a non-profit institution serving the public, you've likely felt the pressure to work smarter with fewer resources. A recent report from Kantar Media, titled "Global Consumer Perspectives," showed how middle-class consumers around the world are looking harder for bargains while...

How Indoor People Counters Help Measure Marketing Effectiveness

One of the most famous quotes about advertising is credited to John Wanamaker, who is also considered the inventor of the department store and a pioneer in marketing: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Fortunately, information-gathering has improved immensely since the peak of...

An All New Vea Experience

Our newly redesigned business intelligence solution, Vea Analytics Software, has undergone many impressive changes lately. Everything from the dashboard widgets and layout to the analytics equations and data source integration can be fully customized creating a one of a kind experience to match your company's strategy and goals. Not only can...

Why Use People Counters in Student Unions?

As the social hub of a university, student union centers are a nonstop bustle of activity. Unlike other university facilities, the student union is not only frequented by students, faculty and staff, but also by crowds of guests attending programs and special events. With fluctuating traffic throughout the day, how can you ensure your...

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