3 Reasons to Look at Retail Data Analytics

Customer experience is everything. Today, consumers are looking online and through mobile apps when shopping but they still prefer to visit a physical store to make their final purchase. With so much competition via e-commerce customers could easily make their purchase at another store. But if you provide great customer service each time,...

SenSource Receives Platinum Distinction in MLA’s for the Sixth Year

It is always an honor to receive a platinum distinction award in the Modern Library Awards (MLA’s) and SenSource is excited to have received it for the sixth year in a row. SenSource was recognized by LibraryWorks, Inc. in the MLA’s for their intelligent imaging people counter series. The MLAs were created to recognize the top products...

The Impact of Student Unions On Campus

Student retention is the key to success for any university, they must therefore look at their student body and campus as a whole to make it as welcoming and comfortable as possible. Understanding the needs of the students and how to win their attention over will ultimately help to retain them. Today’s students have grown up in a...

Enhancing Your Visitors’ Journey & Experience

Visitors frequent museums for a number of reasons ranging from education, organized group outings and for fun. Museum directors must gain a deeper understanding of their visitors journey in order to efficiently operate and curate exhibits. One way for museum directors to understand their visitors better is to implement technology....

Consumer Behavior Still Prefers Brick-and-Mortar Stores

Consumer shopping behavior is constantly being analyzed by retailers. Retailers have thought for the longest time that consumer trends would veer towards e-commerce and move away from physical brick-and-mortar stores. However, that theory couldn’t be more wrong. It has been roughly a decade and consumers still prefer shopping in...