3 Reasons to Look at Retail Data Analytics

Customer experience is everything. Today, consumers are looking online and through mobile apps when shopping but they still prefer to visit a physical store to make their final purchase. With so much competition via e-commerce customers could easily make their purchase at another store. But if you provide great customer service each time,...

SenSource Receives Platinum Distinction in MLA’s for the Sixth Year

It is always an honor to receive a platinum distinction award in the Modern Library Awards (MLA’s) and SenSource is excited to have received it for the sixth year in a row. SenSource was recognized by LibraryWorks, Inc. in the MLA’s for their intelligent imaging people counter series. The MLAs were created to recognize the top products...

The Impact of Student Unions On Campus

Student retention is the key to success for any university, they must therefore look at their student body and campus as a whole to make it as welcoming and comfortable as possible. Understanding the needs of the students and how to win their attention over will ultimately help to retain them. Today’s students have grown up in a...

Enhancing Your Visitors’ Journey & Experience

Visitors frequent museums for a number of reasons ranging from education, organized group outings and for fun. Museum directors must gain a deeper understanding of their visitors journey in order to efficiently operate and curate exhibits. One way for museum directors to understand their visitors better is to implement technology....

Consumer Behavior Still Prefers Brick-and-Mortar Stores

Consumer shopping behavior is constantly being analyzed by retailers. Retailers have thought for the longest time that consumer trends would veer towards e-commerce and move away from physical brick-and-mortar stores. However, that theory couldn’t be more wrong. It has been roughly a decade and consumers still prefer shopping in...

Join Us at Retail’s Big Show! NRF 2020

For the 14th consecutive year, SenSource will join the retail industry’s most innovative solution providers for the National Retail Federation’s Big Show in New York City.   We look forward to demonstrating how reliable retail analytics start with an incredibly accurate people counting...

SenSource Participates in Holiday Adopt-A-Family 2019 Program

As the holiday season approaches SenSource, once again, participated in the annual adopt-a-family 2019 program through Project MKC. Each year the team at SenSource looks forward to participating in this program. This was their eighth year adopting a local family from the Mahoning Valley and donating toys and clothing to help make the holiday a...

Are You Monitoring Your Library Facility Usage? [Infographic]

Libraries find themselves studying patrons and trying to figure out their interests in order to provide the proper services. Many libraries look at foot traffic data to help them obtain the information on library usage. Foot traffic data helps librarians to determine the building use. However, door counts only measures a patron’s entrance and...

Utilizing Your Church’s Full Potential

Let’s face it, most churches across the country have a lot of down periods where mass isn’t being held and congregation members are packed into the facility. But do you know when there are extended periods of time of non-usage or when members of the congregation could benefit from additional services? There are a handful of churches...

Forecasting Holiday Shopping Trends

Retailers rely on their forecasted traffic patterns year-over-year so they know how to plan for upcoming seasons. This couldn’t be truer for the holiday season. Shoppers come out in full force for the holiday shopping season due to sales, tradition and just spending time with friends and family. Retailers need to know how busy their...