The question of when to use people counters in retail is one that we commonly field. The quick and simple answer is “always,” but that doesn’t provide much insight. There are specific times and situations, however, when using people counters in retail are particularly helpful in improving efficiency, effectiveness and profitability. Here are...
It’s been said that if you stand in Times Square long enough, the whole world will walk by. And while that may not be literally true, it sure feels that way. Sounds like a challenging environment for counting people, right? That’s why the Times Square Museum and Visitor Center turned to Sensource for help in keeping track of the numbers of...
As Youngstown, Ohio continues to transition from a former steel town to a technology hub, SenSource supports the revitalization efforts of the many nonprofit organizations in our home city. In particular, the Youngstown Neighborhood Development Corporation, YNDC, that is committed to a hands-on revitalization approach. Last week, several SenSource...
This fall the team at SenSource participated in two fundraising events to raise awareness and funds for local causes. For the second year, SenSource collected change for Akron Children’s Hospital, Mahoning Valley’s Miracles and Promises Radiothon. The community rose over $193,000 to benefit local children helped by Mahoning Valley programs and...
More advanced people counter technology is now available! Visit our People Counter page for the latest solutions. (updated 2018) The first people counter was probably a bell that a storekeeper hung on a door so he would hear when someone came into the shop. Maybe you think of people counters today as two small projectors on both sides of a...
Take a look at SenSource’s people counters, especially the more sophisticated multi-point customer counter systems, and the first image that probably comes to mind is a large retail operation. It’s easy to imagine a department store in a shopping mall, with multiple entrances, heavy traffic flow and lots of data points that need to be collected...
Today's national retail corporations are complex organisms with a lot of moving parts and multiple sales channels, but the sales floor is still where success or failure will finally be determined. Sensource people counters, coupled with the flexible and multi-layered reports that are easily generated using Vea Analytics software, provide a rich...
Ever since NRF’s Big Show in January, “big data” has been the buzzword across the retail industry. With the ever-growing availability and usage of statistical data, this “big data” term looks to be more than a fad. Combining real time mass amounts of data from multiple sources such as foot traffic, POS, staffing and weather into a single...
Whether you're a retail operation competing in the private sector or a non-profit institution serving the public, you've likely felt the pressure to work smarter with fewer resources. A recent report from Kantar Media, titled "Global Consumer Perspectives," showed how middle-class consumers around the world are looking harder for bargains while...
One of the most famous quotes about advertising is credited to John Wanamaker, who is also considered the inventor of the department store and a pioneer in marketing: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Fortunately, information-gathering has improved immensely since the peak of...
