People visit the library for a number of different reasons. Do you know what brings patrons into your library? We have compiled a list of methods to help you understand library traffic patterns and trends so you may better assist your patron’s needs.
When you think about patron counting technology you probably think that you’re only gathering data on the number of people entering and exiting your library but it’s so much more. By understanding the number of people entering and exiting your library on a daily basis you are also given information on the busiest days of the year, the week and even the busiest times of day. Libraries are able to install patron counting sensors in different parts of the library to tell them the busiest areas of the library and which areas are being under-utilized. This information helps libraries make decisions on how to allocate their staff time and space usage to give patrons a better user experience.
Each year libraries must review their spending and make sure funds are properly allocated to insure they receive government funding the following year. Patron counting technology gives libraries the raw data needed to understand where the library is performing well and which areas may be lacking. SenSource patron counters allow for this process to be automated, librarians no longer need to manually record this data for reporting purposes. Once the data is collected it can be processed, through the Vea analytics reporting platform, into easily digestible graphs and charts which can be easily shared among peers, other library branches and pulled into a full report for funding purposes.
Proper staffing is an integral part of operating a library and can be detrimental to the well-being of the library itself. Libraries with inaccurate data typically fall victim to staffing issues as they don’t understand when their peak and lull times are. Understanding peak library traffic times is exceptionally important when running events and programs meant to increase patron traffic. Extra staff is typically needed during special events but the number of extra staff shouldn’t be pulled out of thin air. Proper analysis of event data tells libraries the best times to run the event and the accurate number of employees needed to assist.
Large Library Systems
Large library systems naturally allows room for error but must run smoothly as a whole in order to work efficiently. The Vea analytics reporting platform makes this easy for large library systems to work as one. The system gives staff the opportunity to create and share dashboards across the entire system from any location. It also allows for management to view at a glance how each library is doing at any given time. By understanding the data and properly analyzing it, libraries will have a better understanding of high traffic areas or events and may combat any issues before they arise.
Collecting, analyzing and understanding library traffic data is the most effective way to create a better library experience and increase traffic. With patron traffic data you can focus on day to day tasks and provide a great library experience. Contact the SenSource sales team today to see how they can help create an amazing library experience and increase your patron traffic.
See how other libraries are improving their library experience with patron traffic data in these articles:
Maintain Funding Dollars with Patron Counting Technology
How Data Analytics Helps To Increase Library Traffic
4 Ways to Use Traffic Data to Attract Patrons to Your Library