The consumer’s path to making a purchase is ever changing and this holiday season is keeping retailers on their toes as they try to reach consumers at just the right time and in the right places. Early promotions in-store as well as online have started changing consumer behavior patterns. One thing that seems to stay constant year in and year out is meeting and exceeding consumer expectations.
By understanding consumer behavior retailers are able to offer promotions when higher traffic is needed, optimize store layout based off of dwell zones and occupancy and accurately staff and maintain register lines based off of queue data.
Obtaining store data is key to understanding consumer behavior. SenSource offers solutions for all of your retail traffic counting needs. By installing people traffic counters stores can properly monitor traffic and traffic patterns. Pairing sensors with the Vea analytics reporting platform will offer the big picture of how consumers peruse and utilize your store leading them to their final purchase before exiting.
Ensure that your facility is ready to go beyond consumer expectations by installing the right people counter for you. Contact a member of the SenSource sales team today to create your custom solution.
LEARN HOW OTHER RETAILERS ARE UTILIZING PEOPLE COUNTERS TO EXCEED CONSUMER EXPECTATIONS IN THESE ARTICLES:
Why Retail Traffic Patterns Could Make or Break Your Holiday Sales This Year
Go With The (Traffic) Flow
Increase Conversion Rates And Meet Store Goals